The Maribor Tourist Board represents the Styria region, the city of Maribor, and the Pohorje mountains at the World Expo 2025 in Osaka, held under the central theme “Designing Future Society for Our Lives.” Slovenia is participating with a national pavilion, where we present compelling stories of sustainable development, cultural diversity, and innovation—with a strong focus on green solutions, high quality of life, and immersive nature experiences.
Our pavilion attracts visitors from around the globe every day, most notably from Japan, China, the United States, Canada, Germany, and France. One of our most frequent questions is: “What are the must-see attractions in your region?”
We are always delighted to highlight the unique features of our destination: from the enchanting Pohorje forests, ski resorts, and hiking trails to the vibrant cultural pulse of Maribor, enriched by its deep-rooted history, art, and festival scene.
At Expo 2025, we showcase several thematic highlights that reflect the spirit of our region:
- Rejuvenation of Body and Mind, through spa and wellness experiences paired with exquisite gastronomy amid pristine nature;,
- Commitment to Sustainability, reflected in eco-friendly tourism, green mobility, and sustainable technology;
- Pride of a Sporting Region, known for producing top athletes and offering ideal conditions for active holidays;
- A Green, Smart, and Creative Future, rooted in innovation, smart solutions, and a deep respect for tradition;
- Intercultural Dialogue, with special emphasis on historical and cultural ties between Slovenia and Japan;
- Beekeeping Heritage, as Slovenia serves as a global ambassador of sustainable beekeeping and is home to the native Carniolan honeybee.