The GreenHost Project highlights destinations and providers who place sustainability at the heart of their operations. Maribor and its surroundings present five best practices that prove environmental responsibility, local cooperation, and high-quality tourism can go hand in hand.

1. Maribor Tourist Board – A Green Vision

The Maribor Tourist Board integrates sustainability into everyday destination management. Recognized as a GreenHost best practice, Maribor has become a leader in sustainable destination management. One key achievement is the Slovenia Green Attraction certificate for the sustainable management of the World’s Oldest Grapevine House.
Key actions include:

• using carbon footprint calculators for measurable improvements,
• strengthening local supplier partnerships and short supply chains,
• educating tourists and staff on responsible travel.

2. Academy of Integrated Self-Care (Poljčane)

Led by Prof. Dr. Dr. Ana Vovk, the Academy blends permaculture, science, and tradition to create practical pathways toward self-sufficient, low-carbon living. At the Dole self-sufficiency training ground, visitors and participants learn:

• how to live zero-carbon lifestyles through daily practices,
• how to develop green nomadic jobs and sustainable business ideas,
• how to integrate science, tradition, and spirituality in environmental education.

3. Kovačnik Tourist Farm (Pohorje)

Run by three generations, this family farm shows how tradition and sustainability complement each other. A Slovenia Green label recipient, the farm offers experiences where guests discover local cuisine and a way of life in harmony with nature.
Highlights include:

• ingredients grown or sourced within walking distance,
• guest education through practical experiences rather than lectures,
• connection with nature, people, and cultural heritage.

4. Pohorje Village Resort (Maribor)

This resort combines luxury with sustainability, holding Green Key and Green&Safe certifications. Digitalizing processes reduces paper and energy consumption, while local suppliers provide food, wine, and gifts. Guests are guided toward low-impact activities such as gondola rides and cycling, creating benefits for both the environment and the local community.

5. College of Hospitality and Tourism Maribor

Home to the Michelin-recommended Restaurant Sedem, the college educates over 840 students in sustainable hospitality and tourism practices. Key focuses include:

• waste reduction and responsible resource management,
• building strong local partnerships,
• hands-on learning through real industry challenges.

Together, these examples demonstrate that Maribor and its region are not just building a tourist destination, but a sustainable community where nature, culture, and economy thrive in balance.