The 4th Maribor Tourism Forum took place on 29 May 2025, from 10:00 to 14:00 in the Kazinska Dvorana Hall of the Slovene National Theatre Maribor (SNG Maribor).

At the 4th Maribor Tourism Forum, we presented the key activities of the Maribor Tourist Board and our partners, offering insight into how we are shaping tourism today and designing it for tomorrow.

📍 With an international contribution on modern destination management, we highlighted the coexistence within the city’s ecosystem and its geographic landscape.

📍 Partners who are pioneers on the path toward a green future, climate neutrality, responsible events, and modern community practices reflected on next-generation tourism through the lens of life in Maribor – at the crossroads of cultures and places.

9:30–10:00 | OUR COFFEE CHAT

10:00–10:20 | OUR GREETINGS

• Saša Arsenovič, Mayor of the Municipality of Maribor
• Danilo Rošker, Director of Slovene National Theatre Maribor (SNG Maribor)

10:20–11:30 | OUR NEXT-GENERATION TOURISM

• 2024 Results and the Manifesto of Maribor as a Destination of the Future. Jure Struc, Director of the Maribor Tourist Board
• Regenerative Tourism - Buzzword or Radical Re-think? Anna Pollock, Strategist and Coach, Conscious Travel

11:30–11:50 | BREAK

11:50–12:30 | OUR CURRENT AND GREEN ROLE MODELS

• The Renewed Green Scheme of Slovenian Tourism. Marina Ferfolja, Head of Analytics and Sustainable Development, Slovenian Tourist Board
• New Use of Space: Revitalisation through the Example of Rotovž. Doc. Rok Žnidaršič, Architect and Professor at the Faculty of Architecture, University of Ljubljana; Architectural Studio Medprostor

12:30–13:15 | OUR PANEL DISCUSSION: TOURISM AT A TIPPING POINT

• Gorazd Čad, Founder of Toleranca Marketing and Co-founder of Conventa
• Vasja Ilešič, General Manager of Pohorje Village Resort
• Ksenija Repina, Director of Maribor Puppet Theatre
• Katja Sreš, President of the environmental NGO Ecologists Without Borders Association
• Jure Struc, Director of the Maribor Tourist Board
• Moderator: Neja Petek, Director of the Development and Communications Agency Nea Culpa

13:15–14:00 | OUR GATHERING OVER CATERING