The 5th Maribor Tourism Forum will be a collective cultural and wine experience in one of the largest urban wine cellars in Europe, located beneath Maribor.

The great cultures of Europe, from north to west, will be brought into the heart of Maribor, home to the world’s oldest noble grapevine. Styria will shine as a center of the wine world and as a globally recognizable destination.

Discover the global program of the 5th Maribor Tourism Forum, entitled CITIES THAT GROW WITH WINE AND CULTURE.

9:30–10:00 | THE CITY UNDERGROUND

Arrivals and networking

10:00–12:00 | CITIES THAT GROW

Greetings and key perspectives

• Saša Arsenovič, Mayor of the Municipality of Maribor
• Maja Pak Olaj, MSc, Director of the Slovenian Tourist Board

Contributions from Central, Western, and Northern Europe

• FROM THE WORLD'S OLDEST GRAPEVINE TO A GLOBAL WINE DESTINATION: Jure Struc, Director, Maribor Tourism Board
• PORTO – A GLOBAL STAR OF WINE, CULTURE, AND TOURISM: Fátima Santos, Director for Tourism and Internationalization, City of Porto and Norte Region, Portugal
• MARIBOR AND STYRIA SLOVENIA: A DEDICATED PATH IN THE WINE WORLD: Robert Gorjak, Founder of Belvina, Slovenia’s first wine school, international wine judge
• THE DANISH REVOLUTION OF GASTRONOMY, WINE, AND EXPERIENCES: Kristina Muusmann, Wine importer and innovator of wine experiences, Sæsonmelier, Copenhagen

12:00–13:00 | IN WINE, WE SHARE CULTURE

Socializing and shared insights