Europe's Best Wine Capital 2026

Maribor is Europe's Best Wine Capital 2026

The global tourism platform European Best Destinations (EBD) has named Maribor Europe's Best Wine Capital 2026. Among numerous European wine capitals, the city of the world's oldest noble grapevine has emerged as the winner, thanks to its unique combination of rich heritage, exceptional gastronomy and a vibrant cultural scene.

The news about Europe's best wine destinations was also published by the international media outlet forbes.com.

The global European Best Destinations platform

The European Best Destinations platform is Europe's most visited tourism website, reaching more than 400 million travellers, including numerous tourism professionals and media outlets. The estimated marketing value of promotion through this platform exceeds €1.6 million, representing exceptional support for promoting Maribor's tourism stakeholders and their offerings.

Logo of Europe's Best Wine Capital 2026

Various versions of the logos are available below for you to use in your promotional activities according to your needs. If you have any questions or need assistance with using the logos, please contact us.

How can you benefit from Maribor's title as a wine capital?

Display EBD stickers in prominent locations.

Stickers featuring the Maribor – European Best Wine Capital 2026 logo are available. Place them in prominent locations on your premises to highlight your involvement in the joint promotional campaign celebrating Maribor as Europe's Best Wine Capital 2026.

You can collect the stickers at the Maribor Tourist Information Centre (TIC) or email us at tic@maribor.si, and we will send them to you by post.

Contact:

TIC Maribor
Partizanska cesta 6a, 2000 Maribor
T: +386 2 23 46 611
E: tic@maribor.si

Add the logos to your promotional materials.

Use the official title logo on your website, social media channels, printed promotional materials and other communication channels. This will highlight your connection with the wine capital and attract visitors' attention.

Use the hashtag on social media.

Using hashtags increases the visibility of your offering and attracts guests looking for wine experiences. The hashtag below helps your posts reach a wider audience interested in wine tourism and stand out as part of the story of Maribor as Europe's Best Wine Capital 2026.

#MariborEuropeanBestWineCapital2026