Europe's Best Wine Capital 2026

Maribor is the best wine capital of Europe 2026

The global tourism platform European Best Destinations (EBD) has declared Maribor the best European wine capital for 2026. Among numerous European wine capitals, the city of the oldest noble vine in the world has triumphed with its unique combination of rich heritage, top-notch gastronomy, and vibrant cultural pulse.

The news about the best wine destinations in Europe was also published by the global media outlet forbes.com.

Global platform European Best Destinations

The European Best Destinations platform is the most visited European tourist website, reaching over 400 million travelers, including numerous tourism professionals and media. The estimated marketing value of promotion through this platform exceeds 1.6 million euros, which means exceptional support for promoting the tourism stakeholders of Maribor and their offerings.

Logo of the best wine capital in Europe 2026

Below are various versions of the logos that you can use for promotion according to your needs. For additional questions or assistance with using the logos, please contact us.

How can you take advantage of the title of Maribor as the wine capital?

Place the EBD stickers in visible locations.

Stickers with the logo Maribor - European best wine capital 2026 are available, which you can place in visible locations in your premises to further emphasize your involvement in the common promotional story of Maribor as the best European wine capital 2026.

You can pick up the stickers at TIC Maribor or write to us at tic@maribor.si and we will send them to you by mail.

Contact:

TIC Maribor
Partizanska cesta 6a, 2000 Maribor
T: +386 2 23 46 611
E: tic@maribor.si

Add logos to your promotional materials.

Use the official logo of the title on your website, social media, promotional materials, and other communication channels. This will highlight the connection to the wine capital and attract the attention of visitors.

Use the hashtag on social media.

By using hashtags, you increase the visibility of your offerings and attract guests looking for wine experiences. The hashtag listed below allows your posts to reach a broader audience connected to wine tourism and stand out as part of the story of Maribor as the best wine capital in Europe 2025.

#MariborEuropeanBestWineCapital2026