Maribor Tourist Board

The Maribor Tourist Board operates as a tourist organization to perform the public service of promoting tourism, creating a comprehensive tourist offer, encouraging the development of tourist infrastructure, promoting the overall tourist offer, and informing visitors.

The Maribor Tourist Board was established by the City Municipality of Maribor in 2000 by a decree (MUV 5/2000) on the establishment of the Public Economic Institute for Tourism Maribor. In 2009, the City Municipality of Maribor transformed it into the Maribor Tourist Board, a public institute. In 2012, the Maribor Tourist Board was transformed into the Public Institute for Tourism Maribor - Pohorje, shortened to the Maribor - Pohorje Tourist Board. The founders of the Maribor - Pohorje Tourist Board are: the City Municipality of Maribor, the Municipality of Hoče - Slivnica, the Municipality of Rače - Fram, and the Municipality of Starše (MUV 16/2012).

In 2019, the Municipality of Hoče - Slivnica, the Municipality of Rače - Fram, and the Municipality of Starše withdrew as founders, meaning that the City Municipality of Maribor became the sole founder of the Maribor Tourist Board. In September 2020, the City Municipality of Maribor adopted a new decree on the establishment of the public institute for tourism Maribor (MUV 22/2020).

Maribor is a globally recognized destination for the oldest vine, which delights with gastronomic, active, and sustainable experiences amidst the pulse of urban life and green nature. It is a hub for top-notch cultural, sports, and business events in the wider region.

The tourist destination is inviting for guests who wish to enjoy life and is known for its exceptional hospitality. It relaxes, pampers, and encourages guests to discover spiritual culture, engage in nature activities, and maintain a healthy lifestyle throughout the year.

It is distinguished by lush green forests, sunny wine-growing hills, rich heritage, and an exceptional wine tradition, symbolized by the World's Oldest Grapevine. It boasts an excellent cultural and social offering, further enhanced by the title of European Capital of Culture 2012.

With its quality offerings, it excites athletes and recreationalists. Characteristic of the destination are green nature, healthy drinking water, pleasant climate, authentic wine and culinary experiences, ancient towns, a vibrant rural landscape, and cheerful, hospitable locals. It achieves excellence with quality comfort, services, and entertainment also for demanding business guests.