Tourism Vision

The tourist destination appeals to visitors who want to enjoy life and is renowned for its exceptional hospitality. It offers relaxation and indulgence while encouraging visitors to explore its cultural and spiritual heritage, enjoy outdoor activities and embrace a healthy lifestyle throughout the year.

The destination is known for its lush green forests, sun-drenched wine-growing hills, rich heritage and exceptional winemaking tradition, symbolised by the world's oldest grapevine. It boasts an outstanding cultural and social scene, further enhanced by its designation as the European Capital of Culture 2012.

With its high-quality offerings, the destination attracts both athletes and recreational enthusiasts. Its defining features include green landscapes, clean drinking water, a pleasant climate, authentic wine and culinary experiences, historic towns, vibrant rural life, and cheerful, welcoming locals. It also caters to discerning business travellers with high standards of comfort, service and entertainment.