When you want to take a piece of Maribor home

Naše najboljše (Our Finest) is a territorial collective brand and quality certificate. Offerings bearing this label are assessed against specific criteria, including originality, geographical origin, quality, the use of local raw materials and a connection to the area’s traditions and characteristics.

The certificate identifies more than souvenirs or individual food products. It connects several types of offering, allowing you to plan an entire visit around it: from tasting and buying a local product to a guided experience, a meal or an overnight stay.

The brand connects providers from Maribor, Pohorje, Kozjak, Slovenske gorice, Dravska dolina (Drava valley) and Dravsko polje (Drava plain). This area brings together urban creativity, wine-growing countryside, farms, Pohorje forests and craft skills passed down through generations.

For visitors, this means discovering local offerings both in the city and on trips nearby. You may see the same label on a product in a shop, at a farm, at a dining venue or when booking an experience.

Certified offerings include produce and products made with local ingredients that represent typical Styrian flavours. These include various oils, particularly pumpkin seed oil, dairy products, cured meats, honey, herbal products, juices, spreads, jams, pasta, baked goods and other delicacies. The selection varies by provider and season.

When choosing, check where the ingredients come from, how the product is made and how best to store it. Longer-lasting products in securely sealed packaging are practical for the journey home; fresh or chilled products require suitable transport.

Handicrafts are made from materials characteristic of the makers and the Maribor area: wood, clay, wool, cotton, glass, metals, stone and other carefully selected local materials. They include practical objects, jewellery, textiles, decorations and contemporary interpretations of traditional motifs.

If you are looking for a gift, consider who it is for and how you will transport it. Small practical objects and jewellery are suitable for travelling. It makes sense to collect larger or fragile items at the end of your visit or arrange delivery with the provider.

The wine offerings represent the wine-growing tradition of Maribor and its surrounding hills. Dining providers incorporate local ingredients into their dishes and menus. The certificate helps visitors find providers who use local ingredients in their regular offerings every day.

The special Hiša okusov (House of flavours) recognition highlights a provider who combines certified local products, cooperation with other local providers and the destination’s identity in a comprehensive way. Check current recipients and their offerings on the Naše najboljše (Our Finest) website.

Certified experiences may include a farm or workshop visit, a tasting, a craft demonstration, a guided tour or an outdoor activity. What they share is contact with a host and content rooted in the local environment.

As many experiences are designed for small groups or agreed times, advance arrangements are often necessary. Before booking, check the duration, language, accessibility, suitability for children and any dietary considerations.

Certified accommodation incorporates local character into its setting, hospitality, food, excursion recommendations or cooperation with local providers. Choose accommodation to suit your purpose, from a city break or business trip to a family holiday or an active weekend.

Before booking, check not only the location and price but also which services are included, access arrangements, whether you need your own transport and what local activities are available nearby.