Public Information

Public Information Catalogue of the Maribor Tourism Institute

Basic data about the catalog

Name of the institute

Maribor Tourist Board
Tkalski prehod 4, 2000 Maribor

Phone: +386 2 234 66 00
E-mail: zzt@maribor.si
Website: https://www.visitmaribor.si

Registration number: 1526022
Tax number: SI70464600
Business account: SI56 0127 0603 3740 127

Responsible person: Jure Struc, Director

Date of first publication of the catalog:2006
Date of last catalog update: 20. 4. 2026

The catalog is available on the website www.visitmaribor.si, in printed form at the headquarters of the institute.

General information about the Institute for Tourism Maribor and the public information it possesses

Brief description of the work area

The Maribor Tourism Institute is a public institution established by the City Municipality of Maribor. It was established to perform public service in the field of tourism, the development of tourism offerings, and the promotion and marketing of the tourist destination Maribor.

The primary activity of the institute is to carry out tasks in the public interest, which include:

  • Collaboration in the preparation of strategic documents and the planning and implementation of strategic development plans in the founder's tourist area and in the tourist destination.

  • Cooperation and networking in inter-municipal, regional, and international strategic partnerships in the field of tourism.

  • Implementation of tourist information activities, including informing tourists, connecting with tourism providers, and collecting data for the purpose of informing visitors.

  • Organizing and maintaining tourist signage.

  • Planning, developing, marketing, and managing integrated tourist products at the level of the founder's tourist area.

  • Coordinating and connecting programs of cultural and sports institutions, festivals, tourist societies and their associations, providers of tourist services, and other organizations.

  • Financing the operations of tourist societies.

  • Promoting tourism in the founder's tourist area.

  • Shaping, organizing, implementing, and promoting events and activities in the interest of the city.

  • Implementing local tourist guiding services.

The factory collaborates with the tourism industry, local communities, public institutions, and other stakeholders in the development and promotion of Maribor as a tourist destination.

Governing Bodies of the Maribor Tourist Board

Organizational Units of the Maribor Tourist Board

Director of the Maribor Tourist Board: Jure Struc

Council of the Maribor Tourist Board:

  • Eva Lozina, President

  • Helena Cvikl, Vice President

  • Alenka Iskra, Member

  • Aleksandra Koželj Draž, Member

  • Jana Zadravec, Member

  • Nataša Jančar, Member

The Maribor Tourist Board carries out its activities through its administration, project management and tourist information centres.

Registered Office
Tkalski prehod 4, 2000 Maribor
Phone: +386 2 234 66 00
E-mail: zzt@maribor.si

Maribor Tourist Information Centre
Partizanska cesta 6a, 2000 Maribor
Phone: +386 2 234 66 11
E-mail: tic@maribor.si

Old Vine House
Vojašniška ulica 8, 2000 Maribor
Phone: +386 2 251 51 00
E-mail: info@najstarejsatrta.si


Contact details of the official responsible for providing public information

Jure Struc, Director

Maribor Tourist Board
Tkalski prehod 4, 2000 Maribor

Phone: +386 2 234 66 18
E-mail: jure.struc@maribor.si


List of laws, sublegal acts, and regulations in the area of work of the Maribor Tourist Board

State regulations

  • Law on Institutions

  • Law on the Promotion of Tourism Development

  • Law on Access to Public Information

  • Law on Public Procurement

  • Law on Public Finances

  • Law on Accounting

  • Law on Public Employees

  • Law on Common Foundations of the Salary System in the Public Sector

  • Law on Labor Relations

  • Law on Personal Data Protection

  • Law on Copyright and Related Rights

  • Law on Integrity and Prevention of Corruption General Regulation of the EU on Data Protection (GDPR)

State regulations are accessible in the Legal Information System of the Republic of Slovenia.

Community prescriptions

  • Decision on the establishment of the public institution for tourism Maribor (MUV 22/2020).

  • Decision on the amendment of the Decision on the establishment of the public institution for tourism Maribor (MUV 1/2024).

  • Decision on the amendments and supplements to the decision on tourist and promotional tax in the Municipality of Maribor (MUV 15/2018, 7/2019, 7/2023).

  • Decision on tourist guiding in the tourist area of the Municipality of Maribor.

Local regulations are available in the Municipal Official Gazette and on the website of the City Municipality of Maribor.

Internal regulations

The operation of the Maribor Tourist Board is governed by the founding act, statutes, and other internal acts of the board.

Among the key documents are:

  • Status of the Maribor Tourism Institute.

  • Organizational chart of the Maribor Tourism Institute.

Other valid internal acts that regulate work organization, personnel procedures, financial operations, and other areas of the institute's activities are available in accordance with the provisions of the Access to Information of Public Character Act.


List of strategic and program documents

  • Decision on the establishment of the Maribor Tourism Institute.

  • Decision on the amendment of the Decision on the establishment of the public institute for tourism Maribor.

  • Statute of the Maribor Tourism Institute.

  • Organizational chart of the Maribor Tourism Institute.

  • Tourism development strategy 2022–2027.

  • Sustainable development and marketing strategy for the Maribor tourism destination.

  • Annual reports of the Maribor Tourism Institute.

  • Business and financial plans of the institute.

  • Decision on tourist guiding in the tourist area of the City Municipality of Maribor.

  • Register of tourist guides in the tourist area of the City Municipality of Maribor.

  • Public information catalog.

List of types of administrative, judicial or legislative procedures

The Maribor Tourism Board, within its responsibilities, carries out the following procedures:

  • The decision-making process regarding requests for access to public information.

  • Procedures based on the Personal Data Protection Act and the EU General Data Protection Regulation (GDPR).

List of public records managed by the institute

The Maribor Tourism Office manages the following records:

  • Register of local tourist guides.

  • Register of taxi vehicle drivers who have completed training in knowledge of Maribor and its surroundings.

  • Register of providers of the collective brand Our Best.

List of other computerized databases

  • Register of local tourist guides in the tourist area of the City Municipality of Maribor.

  • Register of taxi drivers who have passed the knowledge test regarding the area of the City Municipality of Maribor and surroundings.

  • Register of recipients of the certificate Our Best.

The most important content sections of other public information or the list of individual documents

Information on public finances and public procurement

  • Documentary material related to public procurement, including tender documentation and collection of bids.

  • Documentary material related to public finances, including accounting documents.

Printed and promotional information

  • Promotional material in the form of brochures, posters, leaflets, tourist maps, and tourist postcards.

  • Other informational and promotional materials related to the tourist offering of the destination.

Information about the operation of the institute

  • Data on significant events, decisions, and news related to the institute.

  • Publications and announcements on the website www.visitmaribor.si.

  • Information about the projects and activities of the institute.

Information about human resources

  • Documentary material on employment.

  • Documents on professional education and training, including training for tourist guides.

Description of how to access other public information

Public information is available on the website www.visitmaribor.si.

To access the online information, the user needs a web browser such as Microsoft Edge, Google Chrome, or Mozilla Firefox.

Information can also be obtained from:

  • Written request, sent to the address Zavod za turizem Maribor, Tkalski prehod 4, 2000 Maribor.

  • By email to the address zzt@maribor.si-

  • In person at the institute's headquarters.

  • By phone, when the nature of the requested information allows.

Partial access to public information

Public information is accessible to legal and natural persons in accordance with the Access to Public Information Act.

When a document contains information subject to a legal exception to free access, the institution may allow partial access to the document if the protected information can be redacted.

Reimbursement of costs

The authorized person may charge material costs for the provision and reuse of public information in accordance with applicable legislation, provided that the legal conditions are met.

Costs are charged in accordance with the Regulation on the provision and reuse of public information.

The applicable regulations are available on the website of the Legal Information System of the Republic of Slovenia.

List of the most frequently requested public information

  • Statistical data on tourism, including the number of overnight stays and the number of event visitors.

  • Business reports and financial plans of the institute.

  • Price list for guided tours.

Maribor, 12. 6. 2026

Jure Struc
Director of the Maribor Tourist Board